Introduction: We were approached by the Kerala Cricket Association (KCA) to create a video that visually showcases the deep connection between cricket and the daily life of the people of Kerala. The video was aimed to be uploaded on YouTube, with the potential for live screening during a major cricket match held in Kerala.
The Brief: The KCA provided us with a brief outlining their objective of creating a video that highlights how cricket is a part of the everyday lives of people in Kerala. They wanted us to use creative and innovative methods to visually represent this connection between cricket and daily life.
The Production: We decided to shoot the video on the streets of Kerala, choosing different individuals performing different professions such as a fisherman, a fruit vendor, a barber, and a carpenter, amongst others. We observed the individuals’ actions closely and identified the movements that resembled cricketing actions such as batting, bowling, fielding, and catching.
We used these observations to create a storyboard and planned the camera angles, lighting, and sound requirements. We wanted to create a realistic and engaging video that the audience could relate to.
Post-Production: After shooting the video, we edited the footage and added background music and sound effects to enhance the visuals. We also used text overlays and graphics to reinforce the message of the video. The final product was a 2-minute video that captured the essence of cricket’s influence on daily life.
Results: We uploaded the video on YouTube and within a few days, it gained massive popularity. The video had over a million views in just a week, and it continued to spread across social media platforms. The unique concept and creative execution of the video helped it stand out and capture the audience’s attention.
Furthermore, the KCA screened the video during a major cricket match held in the Greenfield Stadium in Kerala. The video was well-received, and it added to the overall cricketing experience of the audience.
Conclusion: Our video production for the Kerala Cricket Association successfully showcased cricket’s deep connection with the people of Kerala. Our innovative approach to the video production process resulted in a unique and creative final product that was well-received by the audience. The video’s massive popularity on YouTube and its screening during a major cricket match in Kerala is a testament to the success of the project.
